High End Fashion Photography at comeptitive price. Model, fashion and apparel photography. All the glamour of Fashion Photography without the hyped price tag.

Fast turnaround at affordable price. SJ Communication Design specialize in catalog design. Mainly serving New Jersey and New York area. To see more of our catalog design work, see our catalog design page. To see more of our photorgrphy work, please see our photography page. We provide fashion photography, jewelry photography, product photography and commercial photography. We work with variety of clients, including well known companies such as Samsung and LG. We make sales catalogs for Samsung and LG Electronics. Too see more of our clients, please go to client page.

FASHION PHOTOGRAPHY
Fashion photography is a genre of photography devoted to displaying clothing and other fashion items.
Fashion photography is most often conducted for advertisements or fashion magazines such as Vogue, Vanity Fair, or Allure. Over time,
fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by exotic locations and story lines.

HISTORY
Photography was developed in the 1830s, but the earliest popular technique, the daguerreotype, was unsuitable for mass printing.
In 1856, Adolphe Braun published a book containing 288 photographs of Virginia Oldoini, Countess de Castiglione,
a Tuscan noblewoman at the court of Napoleon III. The photos depict her in her official court garb, making her the first fashion model.
In the first decade of the 20th century, advances in halftone printing allowed fashion photographs to be featured in magazines.
Fashion photography made its first appearance in French magazines such as La mode practique and Les mode.

In 1909, Condé Nast took over Vogue magazine and also contributed to the beginnings of fashion photography.
Special emphasis was placed on staging the shots, a process first developed by Baron Adolf de Meyer,
who shot his models in natural environments and poses. Vogue was followed by its rival, Harper's Bazaar,
and the two companies were leaders in the field of fashion photography throughout the 1920s and 1930s.
House photographers such as Edward Steichen, George Hoyningen-Huene, Horst P. Horst and Cecil Beaton,
and independents such as Yva transformed the genre into an outstanding art form. Europe, and especially Germany,
was for a short time the leader in fashion photography.

As World War II approached the focus shifted to the United States, where Vogue and Harper's continued their old rivalry.
House photographers such as Irving Penn, Martin Munkacsi, Richard Avedon,
and Louise Dahl-Wolfe would shape the look of fashion photography for the following decades.
The artists abandoned their rigid forms for a much freer style.
In 1936 Martin Munkacsi made the first photographs of models in sporty poses at the beach.
Under the artistic direction of Alexander Brodovich, the Harper's Bazaar quickly introduced this new style into its magazine.

1. History of Fashion Photography at aidan.co.uk. Retrieved on 2006-09-09.
2. Abigail Solomon-Godeau, "The Legs of the Countess." October 39 (Winter 1986): 65-108. Reprinted in Fetishism as Cultural Discourse, Emily Apter and William Pletz, eds. (Ithaca and London: Cornell University Press, 1993):266-306.

Above information is from wikipedia.org